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Everyone seems to have videos they want to share with everybody online, using these videos for internet marketing in order to promote your product isn't a new idea but most people have not heard about this yet, which is too bad because this is the next big thing in internet marketing. Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; if they go to your website from the results, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result. The fist few moments when the visitor arrives at your site are critical, so you need to deliver a targeted message, fast if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more. You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news. If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts: 1. Publish Your Online Video Everywhere When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Keeping this in mind, just publishing your video on your own site is not enough. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites. 2. Keep Your Video Small Surfing stats show that most people will only wait for 7 seconds on average for a site to load. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF. 3. Tell Your Visitors That It's A Video While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won't play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product. Let your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history of your company; Concentrate you video on your products or services and get your message across in a few minutes, shorter is better. Using video for your internet marketing efforts can greatly increase your sales and conversions, but only if you set everything up correctly. Adding video to your site will give you a step up above your competition.
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